It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? Not started with it yet? Here’s an opportunity for you. It starts with ensuring you are up to date with On Page SEO basics to provide peak performance of your website and visibility of your target audience. Over past years ‘on page’ rules have changed drastically as Google tries to ensure that they are giving the best results.
These days, there are many people who are starting to blog and run there own sites but they don’t know SEO and how to implement it. Well, it stands for Search Engine Optimisation. Well, these days it is gaining great popularity. It is a major ingredient to increase your online search results.
SEO has two categories : On page and off page SEO. On Page SEO refers to the measures that can be taken directly within the website to improve its position in Search Rankings.
IMPORTANT FACTORS AFFECTING ON PAGE SEO
Page Title – They are the most important factor affecting SEO. It is important to note that each of your page should have a unique title which includes main keywords for that page.
Meta Descriptions – These are important place to include relevant keywords for your content. This is so as they are used in search results when your page is listed.
URL Structure –To include search engine friendly URLs is highly recommended. They bring better crawling. Also, URLs that include targeted keywords also perform better.
Body Tags – It is important that when you are writing an article it should be broken into small paragraphs so that it becomes easy for people to read. They can be given a heading and this is the place where H1, H2, H3, H4 tags are used.
Internal Linking – Placing links to other websites is a great way to improve your site. Internal links can be a useful weapon in your SEO arsenal
Keyword Density –You should not try to necessarily repeat or overuse keywords just for search engine robots. This could lead to your site being banned from Search Engine Results.
It is important to optimise your on page SEO if you want to have targeted visitors knocking your footsteps. For this, importance of keyword research and selecting right set of keywords to target audience is of great relevance.
Your choice of domain names in your website is an important component in your SEO strategy.
Every page of your website should be optimised property to be more search engine friendly using both meta and content data.
On page SEO refers to both content and HTML source code of a page that can be optimised.
IMPORTANCE OF ON PAGE SEO
It is one of the key aspects of marketing
It especially helps those who seek information on net as it uses relevant keywords
It is used by survey respondents
It is a major source of traffic to websites.
It generates favourable results for your website
It performs a major role in accomplishing business objectives.
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